Make Your Own Havaianas Cebu 2014 (#MYOHCebu2014)

Make Your Own Havaianas Cebu 2014 (#MYOHCebu2014)

And the most awaited flip-flop customization event is undoubtedly back! Inspired by the recent host of FIFA World Cup this year, Make Your Own Havaianas Cebu 2014 brings the vibrant culture of Brazil in our very own Queen City of the South. Yes, you heard that right! This August 1-3 at the Activity Center of the Ayala Center Cebu, the much awaited #MYOHCebu2014 gives everyone the creative license to enjoy in the ultimate celebration of self-expression. The entrance is free and everyone is welcome to customize their own Havaianas and celebrate the streets of Brazil from 10:00 AM to 10:00 PM. Just try to imagine Sinulog Fever x Summer Party x Fifa Spirit all together! Are you feeling it already? I do! ;)

The featured commemorative flip-flop for this years MYOH Cebu 2014 and the limited edition pins!

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Now on its ninth year, Make Your Own Havaianas returns to its Brazilian roots. After all, flip-flops were made to perfectly complement the Brazilian vibrant lifestyle: vivacious, expressive, adventurous, and always the life of the party. The thrill in this full-customization event comes in the ability to mix and match everything: from the soles and the straps, to color combinations inspired by street art, and to the fun limited edition pins – this year all exhibiting everything Brazil from the beats to the wildlife, flavors and beaches, to symbols representing summer fun. Classic staples include geometric and crystal pins plus to give some local flavor, a special Cebu pin designed by renowned Cebuano furniture designer Vito Selma will be available.

Inspired by a 200-year old tradition from Brazil, this year’s commemorative pair features colorful Bonfim wish ribbons that are worn for good luck. The print wishes every wearer Alegria, Diversao, Empolgacao, Euforia, and Felicidade or Joy, Amusement, Excitement, Euphoria and Bliss – true to the Havaianas “always summer” spirit.

Havaianas encourages everyone to be as daring as the Brazilians when customizing their flip-flops. “Brazilian culture is all about self expression, and not being ashamed of how vividly you express it.” Anne Gonzalez, Terry SA Managing Director shares with Brand Development Group Director Ammiel De Leon adding, “Think of how the Brazilians would do it—always bold and fun in style and a natural stand out.”

As you enter this year’s Make Your Own Havaianas Brazilian Carnavale, come in your most festive always summerattires and allow the Brazilian roots of Havaianas to unleash the creativity in you. Then flaunt it, the Brazilian way.

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I have already decided my design thru http://myoh.havaianasphilippines.com. See photo below for my pair. You should start customizing your pair too before the big day. Trust me, it will save you time.

My customized MYOHCebu2014 flip-flops!

Now, mark those calendars and see you all there!!!

Make Your Own Havaianas Cebu 2013 (#MYOHC2013)

Make Your Own Havaianas Cebu 2013

Once again, the most awaited annual Make Your Own Havaianas has landed to Cebu! On its 8th year, let us cross mountains, fly high and let imagination rise while we celebrate the world's favorite flip-flop brand. Join us at the SM Northwing Cebu from July 18 - 21, 2013 and join the journey of Make Your Own Havaianas Cebu 2013! By the way, don't forget to use the hashtag #MYOHC2013 when you share your masterpiece! ;) See you all there!

For more info., check out www.fb.com/HavaianasPhilippines

Havaianas Street Fun

Havaianas is totally ready for summer and has fired-up in Cebu like wild fire!

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In a flurry of artistic expression, 15 art students converged suddenly at The Terraces, Ayala Center Cebu giving mall-goers a taste of sunshine with Havaianas Street Fun, a welcome break from the oppressive weather lately.

Capoeira artists and drum beaters quickly joined in the fun in the unique flash mob activity with a chalk art drawing representing Havaianas in the middle of the Terraces. Drumbeaters made passers-by sway to the beat of summer while capoeira enthusiasts showed off awesome high-kicks and acrobatic moves that combined martial arts, music and dance.

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While last February 25, 2012 in Silliman University, Dumaguete City, Havaianas has made a breakthrough initiating a so-called Havaianas Playback 2012, where organization from the said university played  childhood games that brought smiles and laughter! The winners won a huge amount of money and will definitely help their organizations with their future plans...and I am so proud that my org, Renaissance Youth Leaders Forum (RYLF), won 1st runner up and took a trophy and Php 10,000.00! I'm so proud of you guys! Congratulations

More information about the Havaianas Playback 2012 here.