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***Liu Jo makes aesthetic references to fashion’s stylish eras and injects it into its fresh collection of contemporary wardrobe essentials that look just as vogue on the runway as they are on the streets of New York and Paris.
Understated glamour and sophistication is a trademark of Liu Jo and the Italian brand breathes the same refinement into the season’s latest trends through clever, albeit playful, manipulation of fabrics, silhouettes and techniques. The result is a contemporary reinterpretation of the classics perfectly suited for the fashion pilgrim sashaying from fall through winter and even in the seasons to come.
Two sources of inspiration characterize the fall/winter collection of Liu Jo: Contemporary Retro and Luxe Boheme.
The brand lets you indulge your feminine side with key pieces from Contemporary Retro which borrows the stylistic imagery of the 40s and 50s interpreted in tight and semi-soft lines with focus on the waist and silhouette. Jacket and coats in bi-stretch, pebbled and flowing fabrics are worn with tight dresses, slim skirts and skinny pants. Women will love the delicate details such as crystal applications, jewel buttons, vintage brooches, fur necks and cuffs and clashing gold zippers which appear occasionally for good measure.
A luxury version of grunge inspired by the 1970s and 1990s features prominently in the Luxe Boheme collection and employs varying materials such as embroidered silk mix with vintage woollen fabrics to create a glam hip effect. The collection also carries cardigans which can be worn as overcoats with mini feminine dresses as well as frocks in soft volumes and straight silhouettes.
Meanwhile, Italy’s romantic spirit meets neo-folk urban in Liu Jo’s Jeans Women’s Collection. Transform into a Downtown Folk Chic in seventies-inspired tight coats, bell bottoms and structured jackets paired with sophisticated silk tops, chinos and Vichy poplin shirts for a renewed urban style.
Liu Jo gives new meaning to Urban Tex-Mex with a full collection of outfits with a romantic touch. Daywear stretches to the cocktail hour and beyond while the shabby-chic style gets a fresh update with mood-lifting colours and New Mexico-inspired multicolour prints. Recreate the gipsy look with long skirts, soft cardigans and jacquard in hand-crafted finish.
Denim also takes on a romantic turn, where androgynous and feminine elements blend charmingly. Forever fascinated by the feminine figure, Liu Jo creates different fits for its jeans to highlight her curves. Included in the latest collection are the Bottom-Up Skinny Tight, and the Beat, Flair and Chinos available in corduroy, warm gabardine, fake solids and men’s fabrics with little glam details.
Accessorize this season’s look and make it your own with a bag, a scarf or a pair of shoes from Liu Jo Accessories. Pick from its latest collection of small leather goods, bags, belts, neckerchiefs and trinkets which feature hyper-feminine details reflective of an independent woman’s sophisticated taste. There are three themes that move between daily and night atmospheres bringing out the different souls to Liu Jo’s style. Metropolitan Charme features bags that stand out for their structured shapes, either rigid with flaps or soft with zips, padded of dynamic with pleated effects. The Seventies shoulder bag is a true must-have. Pieces found in the Allure Poupee theme, meanwhile, has sophisticated details with a vaguely retro taste that match and combine with different elements including pleats, straps, ribbons and beads. The party mood is the key element to the third theme, Glam Gold Celebration. It features the elegance and shine of glossy stones and metals embellish sophisticated and stylish women, who love to impress and have a good time.
Liu Jo is available in the Philippines at Ayala Center in Cebu while its first accessories store is located at The Podium. Watch for the opening of Liu Jo in Glorietta last quarter of the year.