SM Cinema Grand Launching - NO MORE LINES and GO ONLINE!

Today will be a very remarkable day to movie enthusiasts and to SM. Today will be another innovative move that will lessen time consumption! Instead of lining up just to get a ticket, now. you can go online to buy your ticket for your favorite movies!

SM Cinema Grand Launching

I present to you the Official SM Cinema Website (www.smcinema.com). I can't wait to try and check out their website. I will definitely get my ticket their for the Deathly Hallows. I can't wait! The Grand Launching will be at the Northwing SM City Cebu, November 18, 2010 at 10:00 am - 8:00 pm.

What are you waiting for, buy and reserve your ticket now!

Below is the Official Press Release for the SM Cinema Website Launch.

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Manila, PHILIPPINES - SM Cinema, the largest local chain of movie theatres today announced the launch of its new website that will bring, online reservation and ticket purchasing to a revolutionary way of providing added convenience to its customers, across all of its cinemas nationwide.

The announcement comes just before the opening of the final Harry Potter movie.

With its new website, SM Cinema is the first to introduce mobile ticketing compatible to mobile phones from any manufacturer, Filipinos will be able to purchase tickets from the website and redeem the tickets at the cinemas using a mobile phone. This is made possible by using a simple text message which contains a code called "bCODE".

Unlike other payment and ticketing services that require picture messages (such as a 2D barcode), data plans, special chipsets (like NFC), or mobile-app downloads with expensive smartphone devices, the bCODE-powered service is compatible with all mobile phones and consumer demographics.

Through this partnership with SM Cinema, bCODE will provide a network of its innovative, interactive 3G-enabled scanning terminals across all SM Cinemas in the Philippines. The first phase will feature both mobile-payment on the website and mobile-ticketing services in the cinemas.

bCODE’s unique, globally patented technology uses point-of-sale scanning terminals to securely read and authenticate plain-text, SMS-based encrypted codes from the display screens of mobile handsets. This allows consumers to access a variety of loyalty, ticketing, and payment services from existing platforms.

Mobile commerce via plain-text SMS means that anyone with a mobile device can instantly benefit. BCODE’s technology is compatible with more than 2,000 mobile-phone models and more than 4 billion existing devices globally.

Leading IT-services provider e-Commerce Asia Ltd. (ECOM) with offices in Shanghai, Hong Kong and the Philippines will integrate, implement, and support this redemption network, which will provide SM Cinemas with advanced mobile-commerce services such as payment, ticketing and loyalty marketing.

According to Michael Mak, founder and CEO of San Francisco-based bCODE: “The competitive landscape has permanently changed, and merchants earning the most customer loyalty will, in turn, become the most profitable. That’s why we designed our bCODE loyalty platform to help retailers reach, reward, and retain customers.”

About ECOM

ECOM provides electronic commerce products and services for businesses to initiate, integrate and innovate efficient consumer systems both locally and globally between trade partners and consumers. ECOM's offices are in Shanghai, Hong Kong and the Philippines. ECOM is the exclusive local partner of the bCODE service, a mobile-commerce service based on a patented encrypted plain-text SMS message, ubiquitous on billions of devices. Founded in 1998, ECOM serves more than 2,000 corporations in the local and global retail industry alone with its e-Commerce platform and services...

About bCODE

bCODE provides the world’s most reliable mobile phone scanning technology for mobile loyalty, ticketing, and payment. bCODE, is headquartered in San Francisco, CA, with offices in Sydney, Singapore and Dubai. bCODE Inc. is the provider of the bCODE service, a mobile-commerce service based on a patented encrypted plain-text SMS message, ubiquitous on billions of devices. Founded in 2004, customers include Sprint Nextel, Vodafone, Globe, QTel, Virgin Mobile, Screenvision, IKEA, Harrah’s, Ford, MasterCard, Adidas, Carl’s Jr, CeBIT, Singapore Airshow, Golden Village Cinemas, Commonwealth Games, as well as developer partners across 35 nations...

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SM Cinema

SM Cinema is proud to be the largest cinema exhibitor in the country today, currently operating 218 cinemas in 37 SM Malls nationwide! SM Cinema, which recently opened its newest branch in SM Novaliches last October 22, 2010 continues to expand with 2 more branches expected to open this year - San Pablo and Calamba, Laguna.

Leaders in the Digital Era

SM Digital Theaters - the FIRST TRUE digital cinema in the Philippines - opened its doors to the public on November 14, 2007 at The Block SM City North EDSA with Beowulf 3D as it's first movie shown. Since then, SM Digital Theater opened up opportunities for 3D cinema and featured some of the biggest 3D movies like Up, A Christmas Carol, Cloudy with a Chance of Meatballs, Avatar, Clash of the Titans, Shrek Forever After, Despicable Me, Megamind, giving moviegoers a fully-immersive experience.

SM Digital Theater shows it flexibility by also showing 2D Hollywood movies like Transformers 2, Harry Potter and the Half Blood Prince, G.I. Joe, Wolfman and Inception. The noticeable difference is the unparalleled clarity of movies compared to movies shown in in regular 35 mm film.

SM Digital Theaters took a giant leap ahead of the digital pack when it became the first cinema to bring in the cutting-edge motion effect seat simulators last December 2009. SM Digital Theater is the only theater to offer seats which move with every action packed movie scene. With this new innovation, SM Digital Theater adds a whole new dimension to the cinematic experience.

Since it's first branch at The Block, SM City North EDSA, SM Digital Theater has rapidly grown with the birth of 25 more branches nationwide, SM Digital Theater continues to stamp its place as the leader in digital technology by bringing this cutting-edge cinematic experience to millions of Filipinos nationwide.
Experience the Difference. SM Digital Theater – The Leader in Digital Technology in the Country.

Firsts and Only

Once again SM Cinema paves the way for the ultimate cinematic experience. After opening the first ever IMAX Theatre in the Philippines at the SM Mall of Asia back in 2006, SM Cinema raised the bar with the country's first IMAX Digital Theatre at the SM City North EDSA last July 16, 2009. Now, SM Cinema strengthened its lead in the race for technological evolution with the first IMAX Digital Theatre in Cebu - reaching out to millions of Filipinos outside the Metro! IMAX Theatre SM Cebu opened with a bang last July 9, 2010 in time for the release of the highly anticipated Christopher Nolan movie, Inception! Only SM Cinema brings this breakthrough in cinematic experience to Filipinos nation wide.

IMAX Theatre SM City Cebu is uniquely equipped with IMAX's digital projection system which will surely deliver The IMAX ultimate movie experience to all its moviegoers.

IMAX Theatre's digital theater system uses a comprehensive suite of proprietary IMAX technologies, that, when integrated together, creates an experience that consistently puts the audience IN the movie.

This is the world's most advanced digital theatre system and is superior to all conventional digital systems, just as IMAX's film-based system is superior to conventional film-based systems.

Interactive Cinema

A first and only in the Philippines, Winema at SM Cinema is a groundbreaking innovation which turns the whole movie audience into human joysticks through interactive cinema gaming. The project launched last May 2010 in SM Megamall with Boink Out (an Arkanoid game) and Power Catcher (catching falling products). Due to insistent public demand, Winema was launched in SM North Edsa The Block Cinema 1 (September 8) and SM Mall of Asia Cinema 3 (September 9).

The elements of the game are fairly easy. With a motion sensitive camera, movie watchers will maneuver the character on screen left and right by waving their arms in the air according to the direction they want it to follow. Each game will run for 1:30 minutes so the movie audience need to accumulate as much points under the given time.

Aside from playing Winema for free, the movie audience that gets to beat the high score will receive a prize for each audience member. So as they say, focus!

To ensure the novelty of this breakthrough for loyal SM Cinema patrons, new games will be introduced regularly. Winema schedule: Fridays (6PM onwards), Saturdays, Sundays, and Holidays.

Absolute experience of total convenience!

November 17, 2010-- SM Cinema unveils a digital masterpiece in www.smcinema.com. The new website offers a fresh new look, a distinctive feel and the absolute experience of total convenience. SM Cinema along with Marketing Convergence Inc. and Mobile Group Inc. have teamed up to bring you this state of the art information super portal.

The latest version of this information portal makes for the most convenient movie watching experience. Everything movies from A-Z is at your disposal with a click of the mouse. SM Cinema has reinvented the look and feel of the website to make it more appealing and user friendly to our customers. The look is clean and fresh which is exactly the kind of environment we want you to be in. The site is easy to navigate and will give you everything you need to know about the movie you want to watch.

Want to explore the newly opened SM Cinema branch? www.smcinema.com features google maps on the website to help you find your way to any SM Cinema branch.

What makes the SM Cinema website amazing is that it allows you to reserve and buy your tickets online. Millions of people all over the archipelago line up to watch movies at SM Cinemas. This success is characterized by long lines, especially during the blockbuster season. Now, you can purchase your tickets from the comfort of your own home, office or wherever you may be. What's more is that you can choose and reserve your seats before even getting to the theater!

Online ticket purchase is available through major credit cards and Globe GCash alike. Once you've purchased your tickets, you will be given a choice of either receiving an SMS (eTicket) or printing the e-mail verification. Scan the eTicket on your mobile phone or your printed copy on BCode machines located at cinema lobbies and your movie ticket will print instantly. After which, you may go straight to the theater where your movie is showing. BCode machines will recognize all mobile phones from colored LCDs to the old school black and white.

Think you won’t make it to the movie screening on time? Do you want to treat someone to a movie? You may pass the eTicket to your friends or relatives so that they may claim and use your tickets in your place. This unique ticketing system is the first in the country. SM Cinema pioneers this unique experience to enhance customer convenience in our theaters. We've made the entire process of buying your tickets as easy as 1,2,3.

With so many prizes and freebies to be given away online, be sure to visit and register at www.smcinema.com.The absolute experience of total convenience begins here!

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